Essay on William Shakespeares Twelfth Night - 3268 Words

William Shakespeares Twelfth Night In Act 1, scenes 1-3, there are many ways to which these scenes provide an effective opening to the play. Individually, these scenes each serve a different aspect, which contributes to an effective opening. In Act 1, scene 1, Orsino is introduced into the picture, with his whining and pining towards this love for Olivia, with much exaggeration, due to the excessive use of imagery, and gives us one of the central theme of the play – transient and complex love. Act 1, scene 2 displays Viola and the Captain, and how Viola appears naà ¯ve, but is actually a strategist, and plans to disguise herself to get protection and also get closer to Orsino – causing a confusion†¦show more content†¦The poetry and music, the use of rich, sensuous imagery of beauty and nature, set a romantic tone of the play. This can be seen evidently from how he begins with ‘If music be the food of love, play on’. This line creates a mood that is suitable for what he is talki ng about – love. In addition, scene 1 is the introduction scene, in which we can gather many first impressions, be it for the characters, or the theme of the play. Hence, from scene 1, our first impression is formed that the main theme of this play is love that is uncertain, ever changing, unpredictable, fickle, inconstant and transient. This impression is formed from how Orsino is dependent on the mood and feels that the right atmosphere is integral to love. Henceforth, we get an implication that he is more in love with being in love than in love with Olivia, the real, true person, showing that love can change in the twinkle of an eye, an important point in respect to the theme of this play. In scene 1, we are also given an idea of the character traits of both Olivia and Orsino. This serves as an effective opening to the play as, the mood of the play is exaggerated and unrealistic. Hence, as both Olivia and Orsino are exaggerated people who indulge in their own feelings rather than genuine feelings for others and Orsino is one who is exaggerated in his use of language, with similes, puns, metaphors andShow MoreRelatedWilliam Shakespeares Twelfth Night Essay1146 Words   |  5 PagesWilliam Shakespeares Twelfth Night The use of genre in any literary work assist the responder in understanding the text, as prior knowledge and past experience are used by composers to construct certain expectations due to characteristics that are recognised. Shakespeare, in his play Twelfth Night uses the Romantic comedy genre and its conventions of strong themes of love and a series of obstacles and misunderstandings concluded with a harmonious union of the loversRead MoreWilliam Shakespeares Twelfth Night Essay1962 Words   |  8 PagesWilliam Shakespeares Twelfth Night William Shakespeare was baptised on the 26th April 1564, and as it was the tradition for children to be taken to the church for this only a few days after birth, April 23rd has been traditionally held as his actual birthday. It also fits relatively nicely for English person to be born on St. Georges Day as this represents England. He was born in Stratford upon Avon. In 1601, near the middle of Shakespeares careerRead MoreThe Impervious Perception of William Shakespeare’s Twelfth Night1631 Words   |  7 PagesIn the kingdom of Illyria (fantasy world), Twelfth Night was supposedly originally written for the entertainment of Queen Elizabeth I. William Shakespeare’s comedy associates with the Feast of Epiphany (January 6th) and was means for entertainment in the seventeenth century. It contains some aspects that can be thought of as a successful comedy when compared to the standards of today’s society. The play incorporates some of the very same devices that are used in modern comedies today, such as topsy-turvyRead More Feste in William Shakespeares Twelfth Night Essay1077 Words   |  5 PagesFeste in William Shakespeares Twelfth Night In William Shakespeares comedy Twelfth Night, it is ironic how many times the fool is said to be dishonest, when, in fact, his role proves entirely opposite. Though sometimes the characters do not realize his hidden messages, the reader can instantly comprehend Festes figurative language, which is evident in every scene in which the fool appears. Whether he is singing to Orsino, arguing with Malvolio, or playing around with Viola, Feste alwaysRead MoreWilliam Shakespeares Twelfth Night Essay examples1337 Words   |  6 PagesWilliam Shakespeares Twelfth Night Twelfth Night is one of Shakespeares most famous comedies, involving complex plots, which result in hilarious outcomes. The main plot of Twelfth Night tells of Count Orsinos efforts to woo the Lady Olivia who does not return his affection. Instead, Olivia is smitten with Orsinos servant Cesario, unaware of his true identity. Cesario is actually shipwrecked Viola who, believing her brother has drowned, dresses up as a man to workRead MoreViola in William Shakespeares The Twelfth Night Essay551 Words   |  3 PagesViola in William Shakespeares The Twelfth Night Viola as a main character is the most deceitful; she tricks everybody into believing shes a man, but as well as being most deceitful she is also the most honest and sincere. So what are her attractive qualities? Why does she appeal to us as an audience? In this essay I will be looking at Viola and her appealing qualities as well as the way in which I believe she should be acted. In many ways Viola represents trueRead More Misperception and Deception in William Shakespeares Twelfth Night2160 Words   |  9 PagesMisperception and Deception in Twelfth Night  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚     Ã‚  Ã‚  Twelfth Night is likely one of Shakespeare’s most entertaining and complete comedy. This romance explores a generous wealth of themes and issues. The most recurrent theme is the relationship between misperception and deception. As a result of their environment and immediate circumstances, men are forced into misperceptions. Paradoxically, they are completely trapped by these illusions. Between the bad fortune they encounter andRead MoreWilliam Shakespeares Twelfth Night Essay examples453 Words   |  2 PagesWilliam Shakespeares Twelfth Night In Twelfth Night Olivias trusted steward Malvolio, like Sir Andrew, is the butt of comedy. His very name suggests ill-will, which echoes his role in the play. Malvolio is an egotistical, overweening rogue, who is a straight laced, puritanical, social climbing rebuker of others for their anti-social and often sinful behaviour, or as he put it, misdemeanours. Malvolios character is summarised excellently by Maria in Act IIRead MoreWilliam Shakespeares Twelfth Night Essay examples892 Words   |  4 PagesWilliam Shakespeares Twelfth Night The final act is a simple scene in this romantic Shakesperian comedy. It brings together all the threads of the storyline the plots, mistakes and confusions. It shows Cesario (Viola) being accused of deception, lies and acts of violence by a number of others including Orsino, Olivia, Sir Andrew Aguecheek and Antonio. The scene is set outside Olivias house. It begins with Feste (the fool) and Fabian negotiating with each other overRead MoreEssay about Deception in William Shakespeares Twelfth Night775 Words   |  4 PagesDeception in William Shakespeares Twelfth Night In William Shakespeares comedic play, Twelfth Night, a recurring theme is deception. The characters in the play used deception for a variety of purposes. Violas use of deception involves her disguising herself as a man in order to obtain a job with the Duke of Illyria, Orsino. On the other hand, Maria, Olivias servant, writes a letter to Malvolio in Olivias handwriting to make Malvolio act foolishly because of his love for Olivia. While

Is Ronald Reagan Under or Overrated as a President Essay

Is Ronald Reagan overrated or underrated as a president? Born Ronald Wilson Reagan on February 6, 1911 in Tampico, Illinois. He was an actor for 30 years before he became involved in politics. He starred in more than 50 movies. Along with acting, he was also a radio sportscaster. He served as the 33rd Governor of California. He was married to Jane Wyman from 1940 to 1949. He married Nancy Davis in 1952. President Ronald Reagan was our 40th president of the United States. He came into office and was sworn in 1981. At 69 years old Ronald Reagan was the oldest person to ever be sworn into the presidency. His two terms during his presidency were marked by innovative and controversial to his approach to domestic policies.†¦show more content†¦On November 4, 1979, a group of Iranian students barged inside the U.S. Embassy in Tehran and took more than 60 Americans hostages. This gave the Ronald Reagan the opportunity and the advantage of President Carter’s difficulties. There were rumors that circulated that the Reagan campaign staff negotiated with the Iranian people to be sure the American hostages not be released before the election which Ronald Reagan was running against President Carter. On Election Day, it has been one year and two days since the Americans were captive, Ronald Reagan defeated Carter in the presidential by a landslide. On January 21, 1981, just a few hours after the new President Ronald Reagan delivered his inaugural speech, the remaining American hostages were released. President Reagan has always denied the allegations with the negotiation with the Iranian people. On March 30, 1981, there was an attempt assassination on President Ronald Reagan, while leaving a speaking engagement at the Washington Hilton Hotel in Washington, D.C. Along with President Reagan, there were three others that were shot and wounded. President Ronald Reagan was wounded but survived. He was the first serving U.S. President to survive being shot in an assassination attempt. Throughout his eight years in office, he continually motivated and energized his supporters while at the same time, confounded and mystified his detractors. Many believe President Ronald Reagan was more than a president. ManyShow MoreRelatedJimmy Carter and Ronald Reagan Analysis1118 Words   |  5 PagesRonald Reagan Analysis Paper HIS/145 January / 2014 â€Æ' Ronald Reagan was born in 1911 and died in 2004 the former president of the United States from 1981 to 1989 was also the governor of California from 1967 to 1975. Many people have mixed feelings of Ronald Reagan. Some did not like that Reagan was an actor before he became president of the United States. Attempted assassination In 1981 President Ronald Reagan survived an assassination attempt. The time was estimated around 2:25 p.mRead MoreRonald Reag The Good, The Bad, And The Ugly1699 Words   |  7 PagesRonald Reagan: The Good, the Bad, and the Ugly Born on February 6, 1911, Ronald Reagan lived an eventful life, but he did not become President of the United States until the age of 65. He picked George H. W. Bush as his running mate in the 1980 republican ticket. The incumbent, Jimmy Carter had no chance of retaining the presidency, the economy was stagnant, and America’s influence in the world was on the decline. Just two months into Reagan’s Presidency, it almost came to an abrupt end with theRead MoreProfessional Air Traffic Controllers Organization V. Reagan: the Strike That Helped Shape U. S. Labor Relations3292 Words   |  14 PagesORGANIZATION V. REAGAN: THE STRIKE THAT HELPED SHAPE U. S. LABOR RELATIONS Thirty one years ago, when President Ronald Reagan threatened to fire approximately 13,000 air traffic controllers unless they called off an illegal strike, the president not only transformed his presidency, but also shaped the labor relations in the United States. The Professional Air Traffic Controllers Organization (PATCO) strike of August 3. 1981 was a remarkable day in the history of this country. Under the direction

Simple Reaction Time free essay sample

The Research Instructor conducted an experiment about Simple Reaction Time. The Subject hold the timer while the Experimenter gave a go signal, and the Subject started the timer and shared stories. The Recorder used a cell phone to track the time. The Subject was not able to see the timer, and also the data that was being recorded. This was performed forty-five trials. Afterwards, the Experimenter and the Subject switched roles and performed ten trials for the second subject. The Subject having forty-five trials had the tendency to have more â€Å"12 seconds† time target because she had a lot of trials. It was more accurate than the Subject having ten trials. Without the â€Å"free association†, the Subject tends to hit more â€Å"12 seconds† time target because she’s more focused than having â€Å"free association†. Objective To acquaint the students in reading laboratory primers and organize data into summaries and graphs. Background Simple Reaction Time is the time required for a subject to initiate a prearranged response to a defined stimulus. We will write a custom essay sample on Simple Reaction Time or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is also a test which measures simple reaction time through delivery of a known stimulus to a known location to elicit a known response. The only uncertainly is with regard to when the stimulus will occur, by having a variable interval between the trial response and the onset of the stimulus for the next trial. (Retrieved from http://www. camcog. com/simple-reaction-time. asp) Like Choice Reaction Time it is useful for testing general alertness and motor speed, and is often sensitive. Ludwig Lange, working in Wundt’s Institute at Leipsic in 1886-7 found that the duration of the simple reaction was appreciably different, according as the reagent directed his attention (so far as possible) exclusively upon the sense-impression or upon the movement to be made in response to it. Lange accordingly distinguished two types or forms of simple reaction, the sensorial and the muscular. He found also that a considerable amount of practice was necessary, if the reagent was to give each type in its extreme shape. Especially is[sic, probably â€Å"if†] there a tendency towards the shortening of the sensorial form by some intermixture of motor

Two Short Stories By William Faulkner Essay Example For Students

Two Short Stories By William Faulkner Essay Spotted Horses and Mule in the Yard are two short stories by William Faulkner that deal with comedic animal chases. Although both provide entertaining examples of Faulkners work in very similar settings, on the scale of literary value, Spotted Horses rises above Mule in the Yard in depth and insight. This superiority is result of both its narrative style and character development, which causes Spotted Horses to produce an overall more powerful effect than Mule in the Yard.. The most notable and important difference between the two stories is the contrasting narrative style. In Spotted Horses, the story is told in first person point of view by a narrator who observes the major events of the story but is involved in only a minor fashion. His narration provides the audience with a look at the town and its inhabitants through the eyes of someone living in the county of Mississippi. This adds a realistic dimension to the image of the story. It is also through this narrative style that Faulkner weaves humor into Spotted Horses.. We will write a custom essay on Two Short Stories By William Faulkner specifically for you for only $16.38 $13.9/page Order now The narrator shows the story in a comic light simply through his words right from the introductory paragraph. For example, the audience is introduced immediately with a casual Yes, sir. Flem Snopes has filled that whole country full of spotted horses. You can hear folks running them all day and night, whooping and hollering, and the horses running back and forth across those little wooden bridges ever now and then kind of like thunder. (349) In contrast, Mule in the Yard is told in the objective viewpoint. With this type of information, the reader can only observe what is seen and heard. Therefore, it follows that the reader must infer everything about the characters and their motivations from only their actions and dialogue. Faulkner weaves humor into the story through the distinct dialogue and ironic situations that occur in Mule in the Yard.. For example, in the opening scene, Mrs. Hait and old Het are chasing a mule out of their yard. If the reader imagines the scene that Faulkner writes about with old Hetwaving a shopping bag. Hoo! Mrs. Hait whirled. Again she skidded savagely on the greasy planks as she and the mule rushed parallel with one another (364), there is definitely humor within it. Yet, the humor is not as effective as it is in Spotted Horses where it is a part of the entire tone of the story, not only in the situations but also with the interior involvement of the narrator and his interaction with the characters. Because the narrator in Spotted Horses is experiencing the scene where the action is taking place, the reader receives a richer understanding of the characters. It is almost as if the reader might know the characters personally. Importantly, Spotted Horses deals with several more characters than Mule in the Yard, which only has three significant characters. These characters are defined only by their actions through the objective narration. Mrs. Hait is described as an independent woman who wears a calico wrapper and a sweater coat, and a mans felt hat which they knew had belonged to her ten years dead husband (364) and brand new high mans shoes with buttons and toes like tulip bulbs. The audience can only infer that she does not fear the mule based on her several confrontations with him as well as the way in which she refers to it as Them sons of bitches.. (364) The author can not tell the audience why she wears what she does or why she has such a motivation to get rid of the mule besides that he is a nuisance, and there is not enough development in the story to infer definitely what Faulkner intends. This is also seen in the character of old Het, who is described as a tall gangly old black woman personified by a stereotypical southern black dialect. .u42621d56c0847c6a89a4f66ed5d877c6 , .u42621d56c0847c6a89a4f66ed5d877c6 .postImageUrl , .u42621d56c0847c6a89a4f66ed5d877c6 .centered-text-area { min-height: 80px; position: relative; } .u42621d56c0847c6a89a4f66ed5d877c6 , .u42621d56c0847c6a89a4f66ed5d877c6:hover , .u42621d56c0847c6a89a4f66ed5d877c6:visited , .u42621d56c0847c6a89a4f66ed5d877c6:active { border:0!important; } .u42621d56c0847c6a89a4f66ed5d877c6 .clearfix:after { content: ""; display: table; clear: both; } .u42621d56c0847c6a89a4f66ed5d877c6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u42621d56c0847c6a89a4f66ed5d877c6:active , .u42621d56c0847c6a89a4f66ed5d877c6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u42621d56c0847c6a89a4f66ed5d877c6 .centered-text-area { width: 100%; position: relative ; } .u42621d56c0847c6a89a4f66ed5d877c6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u42621d56c0847c6a89a4f66ed5d877c6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u42621d56c0847c6a89a4f66ed5d877c6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u42621d56c0847c6a89a4f66ed5d877c6:hover .ctaButton { background-color: #34495E!important; } .u42621d56c0847c6a89a4f66ed5d877c6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u42621d56c0847c6a89a4f66ed5d877c6 .u42621d56c0847c6a89a4f66ed5d877c6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u42621d56c0847c6a89a4f66ed5d877c6:after { content: ""; display: block; clear: both; } READ: Of Mice and Men: More a Mouse Than a Man EssayThis is seen as she addresses Mr. Snopes in town one day. She says to him, Miz Mannie gimme dis to give you, I wuz just on de way to de sto whar you stay at. (370) The audience is left very little to draw upon concerning the characters and their motivations and overall purpose in the story. As a result, the few characters in Mule in the Yard are significantly lesser personages than those that exist in Spotted Horses.. This different character development can be seen in examination of the character that the two stories have in common, I. O. Snopes. In Mule in the Yard, the objective narrator shows us I. O. Snopes by describing him as a squat, pasty man perennially tieless and with a stained, harried expression (365) who buys unruly mules from Memphis and brings them to the town where Mrs. Hait and old Het live, where they constantly get loose. While this description serves its purpose of description and a small development of I. O. Snopes, the version through the eyes of the narrator in Spotted Horses is witness to a more subtle but more realistic I. O. Snopes. In Spotted Horses, the narrator places Snopes in Varners with his back against the wall, his hair parted, in conversation with his cousin and a few other townsmen. The narrator continues the story as I. O. cackled, like a hen, slapping his legs with both hands. You boys might just as well quit trying to get ahead of Flem. He said. (361) Direct observation of I. O. Snopes reveals a broader type of character than does the one detailed in Mule in the Yard.. The development is particularly effective in Spotted Horses because there are a great many characters for a short story, and through their characteristic role in the scheme of the narrator, certain characters become individuals more than others. This is because the reader views the story through the mind of someone who presumably is familiar with the situation and personages in the story, and the characters seem to be more realizable in certain memorable actions which define them in a subtle way. One example is Henry Armstid; a domineering selfish man who has no respect or regard it seems for his wife who he constantly tells to Git on back to that wagon like I told you. (352) He becomes more than a mere name. This is also true for Mrs. Littlejohn. She begins as a small observer of the events but becomes a major stabilizer as she takes a stand against a wild horse with a washboard, cares for the injured Mr. Armstid, comforts Mrs. Armstid, and then gives Mrs. Armstid advice on how to get her money back. The narrator of Spotted Horses brings an attitude of regularness to the story because he tends to look upon these characters as regular folks, yet finds the humor as well as the tragic within them. This is more than Mule in the Yard can accomplish with its more simplistic basis. Both Spotted Horses and Mule in the Yard are very entertaining stories by William Faulkner. Despite their common theme of animal chase, setting, and character, a more powerful story is found within Spotted Horses.. While Mule in the Yard is well written and full of comedy, it does not delve as deeply as Spotted Horses does. Spotted Horses proves broader in scope due to its in depth narration style which provides particularly effective humor and development of characters.

7 Subjects of Academic Terminology

7 Subjects of Academic Terminology 7 Subjects of Academic Terminology 7 Subjects of Academic Terminology By Mark Nichol Go to the head of the class by observing these rules, recommendations, and conventions about scholastic terminology: 1. Courses Specific course names are capitalized but not enclosed in quotation marks: â€Å"Every section of Introduction to Psychology is closed.† A numbered course, even a conjectural one, is also capitalized: â€Å"The senator obviously failed Economics 101 [or â€Å"Econ 101†].† Generic references, however, should be lowercased: â€Å"She was late to her engineering class.† 2. Degrees A reference to an academic degree is best spelled out, and should be lowercased: â€Å"She earned a bachelor’s degree in English.† â€Å"A master’s degree usually requires completion of a master’s thesis.† â€Å"All earned their doctoral degrees [or â€Å"doctorates†] at prestigious universities.† This form simplifies matters, because use of initials is complicated by a couple of factors: First, not all universities style degrees with the abbreviations BA, MA, or PhD; some reverse the letter order in the first two cases. (PhD, for â€Å"doctor of philosophy,† is already reversed, so it’s inconsistent, but let’s just let that long-standing convention go.) Furthermore, distinct abbreviations exist for a bachelor’s degree in divinity (BD), fine arts (BFA), music (BM), and science (BS). The same holds true for some master’s degrees. For simplicity, use the generic phrase â€Å"bachelor’s degree† or â€Å"master’s degree. Also, people are divided on whether to include periods after each initial; if you must use abbreviations, omitting periods is the simplest solution (especially if you use plural forms). Note that unless the name of the major is a proper noun, such as the name of a language, it should be lowercased: â€Å"Every applicant has a master’s degree in business administration.† (Anyone who has attained this degree may also be referred to as a master of business administration, but that unusual usage seems pretentious.) 3. Divisions The lowercase form of an academic discipline is distinct from that employed for a specific reference to an academic department, such as â€Å"She has taught in the Department of Business Administration [or â€Å"the Business Administration Department†] for seventeen years.† But initial caps are not called for if the reference is casual, as in â€Å"She has taught business administration for seventeen years.† Names of schools or colleges within a university are capitalized: â€Å"the School of Business,† â€Å"the College of Fine Arts.† 4. Grades Letter grades should not be emphasized with quotation marks or with italics (unless distinguishing them as terms, as here). The forms for various usages follow: A, B+, Cs, D-plus, F-minuses. (Some publications use an en dash for a minus sign.) Although the plural form of the optimum letter grade could conceivably be misconstrued as the word as, be consistent in omitting apostrophes as well. 5. Honors When a person is generically referred to as having received an academic fellowship, lowercase fellow; when the fellowship is specifically named, capitalize the word: â€Å"For you to qualify to be a Stegner Fellow, we do not require any degrees or tests for admission.† Other specific references should be capitalized, as in â€Å"He is a former National Merit Scholarship Merit Scholar.† â€Å"Cum laude,† â€Å"magna cum laude,† and â€Å"summa cum laude† are lowercased and need not be italicized, because they are Latin terms widely adopted into English. Honors and superlative forms are not capitalized, either. 6. Levels Class levels are always lowercased: freshman, sophomore, and so on, as well as in phrases like â€Å"postgraduate studies,† â€Å"postdoctorate research,† and â€Å"premedical [or â€Å"premed†] studies.† Numbered class-level grades can be spelled out or rendered in numeral form according to a publication’s style, but it’s best to be consistent. For example, if your publication adheres to The Associated Press Stylebook, instead of spelling out grades up to nine and then using numbers for ten and above, use numerals for â€Å"1st grade† through â€Å"12th grade.† Hyphenate â€Å"fourth grade† and the like only when the term modifies a noun: â€Å"fourth-grade student.† No hyphen is necessary for â€Å"fourth graders† and similar constructions, either. Indicate grade ranges, as any number range, by linking the low and high numbers with an en dash, not a hyphen (unless en dash style for a Web site is a hyphen, as here). Variations from â€Å"students in grades 6-8† are â€Å"students in sixth through eighth grades† and, less gracefully, â€Å"sixth- to eighth-grade students.† Some publications spell out isolated grades but use numbers in ranges. For schools with prekindergartners and/or kindergartners, the number-range style is â€Å"P-5† or â€Å"PK-5† (and, occasionally and clumsily, â€Å"preK-5†), or â€Å"K-5. When spelling early grades out, do not capitalize kindergarten or prekindergarten; also, it’s kindergartner, not kindergartener. 7. Titles A first reference to an academician should capitalize the title before the person’s name: â€Å"Associate Professor Jane Doe is teaching the course next semester.† But subsequent references to the person need not repeat her job title: â€Å"Doe taught it last year, but it was not offered in the fall.† As with any other job title, an academic title is usually lowercased in isolation (â€Å"The professor looked askance at the late arrival.†) or in apposition (â€Å"Jane Doe, associate professor of business administration, is teaching the course next semester.†) The exceptions are for what are called named, or endowed, professorships or chairs: â€Å"She was named the John Doe Professor of Life Sciences†; â€Å"He is Mary Smith Chair of Social Sciences at Jones University.† It is widely considered bad form to use the abbreviation Dr. to identify someone who has earned a doctorate; this title is best reserved for medical doctors. Note that the general preference for minimization of capitalization can be relaxed in special circumstances such as lists or other display text, such as a roster of honorees or a caption below a photograph. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:100 Words for Facial ExpressionsBody Parts as Tools of MeasurementSit vs. Set

How to Curate Content the Best Way to Grow Your Brand

How to Curate Content the Best Way to Grow Your Brand Think about the content you share for a second. Is it all your own content? If so, that needs to change. As much as your audience may love you, they want to see a variety of content. This is what we call content curation. Its simply sharing the content from others similar to you on social media.  Sharing others’  content is one of the best ways to show that you’re not all about you, and that you value a variety of perspectives beyond your own. If you are already curating content, are you doing it correctly? Is it the right content for your audience? Lets take a look! By the end of this post, youll be a pro at content curation. Table of Contents Whats the Definition of Content Curation? What Are the Benefits? See Some Examples of Well-Curated Content What Content Should Your Company Curate? Choosing Tools and Developing a Workflow The Best Curation Frequency and MixHow To Curate Content the Best Way to Grow Your BrandWhat Is  Social Media Content Curation? Marketers borrowed the word curate from museums. Curators are the ones who strategically choose  collections of art that appeal to a specific audience to feature in their museums. When you apply that concept  to social media curation, the definition looks like this: Content curation involves: Planning topics your audience loves. Searching for content from others that ties into those topics and your audiences interests. Sharing only the best information you find on your social networks for your audience to. To help you get started, here are a a few freebies to download: Content Curation Template: Keep track of your favorite content curation sources with this Excel template. Content Curation Frequency Infographic: Know the best frequency and mix for sharing content. Social Media Marketing Calendar: Plan every post, all in one place. Five Key Benefits to Curating Content There are many reasons a team will turn to using curated content for social media. Your Marketing Team Can't Produce Enough Social Media Content  On Their Own Social media requires a steady stream of professional, reputable content. Twitter alone should have about 15 unique posts a day (typically). By utilizing great curated content, you're able to fill those gaps more easily. How to Curate Content For Social Media To Help Boost Your ReachIt's Efficient and Cost-Effective Since you're not being slowed down by creating every piece of content yourself, curation is a great way to still have a content marketing strategy in place without investing a huge amount of money and time. Position Your Brand as a Thought Leader Once you get to know your audience and curate only the best, most share-worthy content tailored to them, you'll be recognized as a trustworthy and dependable specialist in your area. In other words, they'll trust that you know what you're talking about. Maintain Conversations With Your Audience Especially in the early stages of your content initiative, it's important that you figure out exactly who your audience is and what kind of content they like to devour and share. The only way to do this is by experimenting with several different content types, and the last thing you should be doing is creating all  of that content. By curating and tracking performance, you quickly pick up on what your audience  finds valuable, in what format they like to consume, from which sources, at what time of day, etc. For audiences that are more mobile and social, content curation is a great way to start and maintain a conversation every day. It also allows you to be present with your audience without making it all about you. Experiment with content types and topics to find  out what your readers  want. #contentcurationIt's a Great Way to Connect With Influencers Behind the scenes, the relationships you build with other influencers in the space by showcasing their work is a happy byproduct of content curation. Remember that analogy I made about the kid who stole homework and claimed it as his own? That's all wrong. It's more like the kid collected and compiled the best work from multiple kids' homework, printed out copies for everyone, and shared it as a study aid. #ContentCuration is like finding  the best work from everywhere and  sharing it with everyone.As a curator, when you share someone else's content, you are giving it more exposure and doing so in a favorable light. You are saying, "Hey, check this out. The message in this is totally on point." And the original content creators will remember this! When done right with proper attribution, curation creates symbiotic relationships. 7  Examples of Quality Curated Content So, what does quality social media content curation look like? Get an idea with these seven  examples. Every one of these posts does the following things: Shares something from a reputable source. Adds its own perspective with custom post copy. Adds value for each brand's audience. #1.   Convince and Convert #2. RealTruck.com #3.   Passion Planner #4. Cambria Quartz #5. Buzzfeed #6. Lemonly #7. Sanford Health Assembling Your Content Curation Toolbox Now that we've covered how awesome and beneficial content curation is, it's time to implement it into your own strategy. First off, you'll need to locate and find curation worth sharing. It's one thing to share content, but it's another thing to share good content. So where do you find this magical content? RSS readers. Gather the RSS feeds of content you know your audience will consistently enjoy. Categorize them tightly into narrowly focused topical groupings so you can better plan on the topics you’ll share when the planning stage comes. A tool like Feedly works well for this. BuzzSumo: This powerful platform is excellent for surfacing highly shared and trending content. Google Alerts. Sign up for Google Alerts on topics your readers care about.  Be cautious about two things: 1) make your search as narrow as possible, or you’ll regret the flood of information, and 2) read the content you find since it’s a bit of a wild card what Google will dig up for you. You can send these alerts directly to your email. Focused social network lists. Create Twitter lists  of people who  belong in particular niches. Having all of the users in your general news feed isn’t helpful if you're trying to curate according to topic when it comes time to plan. Just as you want to categorize your RSS feeds, you ought to do the same with your social feeds. Forums and groups. Places like Inbound.org and other similar industry or niche related forums are perfect places to find currently hot content. Look to curate  content that is getting a lot of discussion on it. Pieces that die in silence without much reaction can be seen as being down-voted by the crowd. That kind of content is  probably not something your audience is going to want to read and talk about, either. Sign up for emails. Find great email newsletters that consistently share content you might not otherwise find. They’re doing curation of their own, and there’s nothing stopping you from making use of their finds. Just be sure to check them out to be sure it’s something your audience would want. Don’t assume  just because someone else gave it a seal of approval. If you're looking for more options, check out this list of tools  from Curata. With tools like Feedly and Storify, you can create different categories of content and save time!  In the social media world we have  no time to spare, so curation tools are here to help. Know What And How To Curate You can’t share junk. No one wants their social feed filled with garbage, so simply publishing posts for the sake of needing to do it is a bad idea. Find the best content, the content you enjoyed, the content your audience members are sharing and talking about, the content that is actually helpful. Curate and share only the best content your audience is  talking about that is actually helpful.That means you have to actually read the stuff. You have to be willing to go past the headline and make sure the content you’re going to share is well-written, well-thought, and (here’s a pet peeve of mine) accessible if your audience member doesn’t have a subscription to a website. Nothing is more irksome than following a link to a piece of content I can’t read unless I subscribe. Unless you know your audience is mostly subscribed to a site, share that content by linking, summarizing, commenting on, and quoting it in your own standalone blog post. If a tool makes it easy to fill your content curation schedule with recommended content without you having to read it, be careful. You're trusting them to curate for you and your audience is expecting you to be the tour guide in the library, not someone else. Curation keeps your social schedule fresh and promotional social messages  to a minimum.Start By Finding Your Content Core As a content curator, it's your goal to share content that your audience will enjoy and benefit from.  The purpose of the content core exercise  is to understand the difference between what you do, and what you need to talk about. Visually, the content core looks something like this: At the center of your content is what you do. At , we make editorial calendar software, so this is a combination of social media and content marketing topics. For our customers, we solve problems such as: Providing a single interface for planning and executing content marketing efforts. Displaying an upcoming publishing schedule on a visualized monthly calendar. Allowing users to reschedule content via simple drag-and-drop. Facilitating team communication and an effective workflow. Providing a tool that helps them save time and grow their blog traffic. These are topics we should definitely write about and be searching for to help our audience understand a correlation between our tool and their needs. As we move away (ever so slightly) from our content core and focus on what our target audience really wants to hear about, we improve the  effectiveness  of our content marketing and better focus in on our target audience’s needs. Keep this in mind when you are searching content  through various sources. There are plenty  of tools out there that will help you with curation, you just have to figure out what your audience wants to read about then decide which sources will work best for you. Here are some examples of strong sources: Reputable publications in your industry. Blogs from other companies you partner with. Your clients, if you're an agency or consultant. Content Marketing Institute also put together a killer list of curation sources. Are you curating content from the best possible sources?Identify What Types Of Content Your Audience Likes To See Does your audience prefer videos or blog posts? How about quizzes or polls? Identify what resonates with your audience and try to curate your content types around that. But how do I know what my audience likes? Look back no more than six months into your social news feed history. Look for trends in what you’re audience responded to. If you see a 35% increase in engagement when you post videos, focus on curating video content posts. Look to your audience, they’ll tell you what they want to see. How to Curate Content the Best Way to Grow Your Brand Think about the content you share for a second. Is it all your own content? If so, that needs to change. As much as your audience may love you, they want to see a variety of content. This is what we call content curation. Its simply sharing the content from others similar to you on social media.  Sharing others’  content is one of the best ways to show that you’re not all about you, and that you value a variety of perspectives beyond your own. If you are already curating content, are you doing it correctly? Is it the right content for your audience? Lets take a look! By the end of this post, youll be a pro at content curation. Table of Contents Whats the Definition of Content Curation? What Are the Benefits? See Some Examples of Well-Curated Content What Content Should Your Company Curate? Choosing Tools and Developing a Workflow The Best Curation Frequency and MixHow To Curate Content the Best Way to Grow Your BrandWhat Is  Social Media Content Curation? Marketers borrowed the word curate from museums. Curators are the ones who strategically choose  collections of art that appeal to a specific audience to feature in their museums. When you apply that concept  to social media curation, the definition looks like this: Content curation involves: Planning topics your audience loves. Searching for content from others that ties into those topics and your audiences interests. Sharing only the best information you find on your social networks for your audience to. To help you get started, here are a a few freebies to download: Content Curation Template: Keep track of your favorite content curation sources with this Excel template. Content Curation Frequency Infographic: Know the best frequency and mix for sharing content. Social Media Marketing Calendar: Plan every post, all in one place. Five Key Benefits to Curating Content There are many reasons a team will turn to using curated content for social media. Your Marketing Team Can't Produce Enough Social Media Content  On Their Own Social media requires a steady stream of professional, reputable content. Twitter alone should have about 15 unique posts a day (typically). By utilizing great curated content, you're able to fill those gaps more easily. How to Curate Content For Social Media To Help Boost Your ReachIt's Efficient and Cost-Effective Since you're not being slowed down by creating every piece of content yourself, curation is a great way to still have a content marketing strategy in place without investing a huge amount of money and time. Position Your Brand as a Thought Leader Once you get to know your audience and curate only the best, most share-worthy content tailored to them, you'll be recognized as a trustworthy and dependable specialist in your area. In other words, they'll trust that you know what you're talking about. Maintain Conversations With Your Audience Especially in the early stages of your content initiative, it's important that you figure out exactly who your audience is and what kind of content they like to devour and share. The only way to do this is by experimenting with several different content types, and the last thing you should be doing is creating all  of that content. By curating and tracking performance, you quickly pick up on what your audience  finds valuable, in what format they like to consume, from which sources, at what time of day, etc. For audiences that are more mobile and social, content curation is a great way to start and maintain a conversation every day. It also allows you to be present with your audience without making it all about you. Experiment with content types and topics to find  out what your readers  want. #contentcurationIt's a Great Way to Connect With Influencers Behind the scenes, the relationships you build with other influencers in the space by showcasing their work is a happy byproduct of content curation. Remember that analogy I made about the kid who stole homework and claimed it as his own? That's all wrong. It's more like the kid collected and compiled the best work from multiple kids' homework, printed out copies for everyone, and shared it as a study aid. #ContentCuration is like finding  the best work from everywhere and  sharing it with everyone.As a curator, when you share someone else's content, you are giving it more exposure and doing so in a favorable light. You are saying, "Hey, check this out. The message in this is totally on point." And the original content creators will remember this! When done right with proper attribution, curation creates symbiotic relationships. 7  Examples of Quality Curated Content So, what does quality social media content curation look like? Get an idea with these seven  examples. Every one of these posts does the following things: Shares something from a reputable source. Adds its own perspective with custom post copy. Adds value for each brand's audience. #1.   Convince and Convert #2. RealTruck.com #3.   Passion Planner #4. Cambria Quartz #5. Buzzfeed #6. Lemonly #7. Sanford Health Assembling Your Content Curation Toolbox Now that we've covered how awesome and beneficial content curation is, it's time to implement it into your own strategy. First off, you'll need to locate and find curation worth sharing. It's one thing to share content, but it's another thing to share good content. So where do you find this magical content? RSS readers. Gather the RSS feeds of content you know your audience will consistently enjoy. Categorize them tightly into narrowly focused topical groupings so you can better plan on the topics you’ll share when the planning stage comes. A tool like Feedly works well for this. BuzzSumo: This powerful platform is excellent for surfacing highly shared and trending content. Google Alerts. Sign up for Google Alerts on topics your readers care about.  Be cautious about two things: 1) make your search as narrow as possible, or you’ll regret the flood of information, and 2) read the content you find since it’s a bit of a wild card what Google will dig up for you. You can send these alerts directly to your email. Focused social network lists. Create Twitter lists  of people who  belong in particular niches. Having all of the users in your general news feed isn’t helpful if you're trying to curate according to topic when it comes time to plan. Just as you want to categorize your RSS feeds, you ought to do the same with your social feeds. Forums and groups. Places like Inbound.org and other similar industry or niche related forums are perfect places to find currently hot content. Look to curate  content that is getting a lot of discussion on it. Pieces that die in silence without much reaction can be seen as being down-voted by the crowd. That kind of content is  probably not something your audience is going to want to read and talk about, either. Sign up for emails. Find great email newsletters that consistently share content you might not otherwise find. They’re doing curation of their own, and there’s nothing stopping you from making use of their finds. Just be sure to check them out to be sure it’s something your audience would want. Don’t assume  just because someone else gave it a seal of approval. If you're looking for more options, check out this list of tools  from Curata. With tools like Feedly and Storify, you can create different categories of content and save time!  In the social media world we have  no time to spare, so curation tools are here to help. Know What And How To Curate You can’t share junk. No one wants their social feed filled with garbage, so simply publishing posts for the sake of needing to do it is a bad idea. Find the best content, the content you enjoyed, the content your audience members are sharing and talking about, the content that is actually helpful. Curate and share only the best content your audience is  talking about that is actually helpful.That means you have to actually read the stuff. You have to be willing to go past the headline and make sure the content you’re going to share is well-written, well-thought, and (here’s a pet peeve of mine) accessible if your audience member doesn’t have a subscription to a website. Nothing is more irksome than following a link to a piece of content I can’t read unless I subscribe. Unless you know your audience is mostly subscribed to a site, share that content by linking, summarizing, commenting on, and quoting it in your own standalone blog post. If a tool makes it easy to fill your content curation schedule with recommended content without you having to read it, be careful. You're trusting them to curate for you and your audience is expecting you to be the tour guide in the library, not someone else. Curation keeps your social schedule fresh and promotional social messages  to a minimum.Start By Finding Your Content Core As a content curator, it's your goal to share content that your audience will enjoy and benefit from.  The purpose of the content core exercise  is to understand the difference between what you do, and what you need to talk about. Visually, the content core looks something like this: At the center of your content is what you do. At , we make editorial calendar software, so this is a combination of social media and content marketing topics. For our customers, we solve problems such as: Providing a single interface for planning and executing content marketing efforts. Displaying an upcoming publishing schedule on a visualized monthly calendar. Allowing users to reschedule content via simple drag-and-drop. Facilitating team communication and an effective workflow. Providing a tool that helps them save time and grow their blog traffic. These are topics we should definitely write about and be searching for to help our audience understand a correlation between our tool and their needs. As we move away (ever so slightly) from our content core and focus on what our target audience really wants to hear about, we improve the  effectiveness  of our content marketing and better focus in on our target audience’s needs. Keep this in mind when you are searching content  through various sources. There are plenty  of tools out there that will help you with curation, you just have to figure out what your audience wants to read about then decide which sources will work best for you. Here are some examples of strong sources: Reputable publications in your industry. Blogs from other companies you partner with. Your clients, if you're an agency or consultant. Content Marketing Institute also put together a killer list of curation sources. Are you curating content from the best possible sources?Identify What Types Of Content Your Audience Likes To See Does your audience prefer videos or blog posts? How about quizzes or polls? Identify what resonates with your audience and try to curate your content types around that. But how do I know what my audience likes? Look back no more than six months into your social news feed history. Look for trends in what you’re audience responded to. If you see a 35% increase in engagement when you post videos, focus on curating video content posts. Look to your audience, they’ll tell you what they want to see. How to Curate Content the Best Way to Grow Your Brand Think about the content you share for a second. Is it all your own content? If so, that needs to change. As much as your audience may love you, they want to see a variety of content. This is what we call content curation. Its simply sharing the content from others similar to you on social media.  Sharing others’  content is one of the best ways to show that you’re not all about you, and that you value a variety of perspectives beyond your own. If you are already curating content, are you doing it correctly? Is it the right content for your audience? Lets take a look! By the end of this post, youll be a pro at content curation. Table of Contents Whats the Definition of Content Curation? What Are the Benefits? See Some Examples of Well-Curated Content What Content Should Your Company Curate? Choosing Tools and Developing a Workflow The Best Curation Frequency and MixHow To Curate Content the Best Way to Grow Your BrandWhat Is  Social Media Content Curation? Marketers borrowed the word curate from museums. Curators are the ones who strategically choose  collections of art that appeal to a specific audience to feature in their museums. When you apply that concept  to social media curation, the definition looks like this: Content curation involves: Planning topics your audience loves. Searching for content from others that ties into those topics and your audiences interests. Sharing only the best information you find on your social networks for your audience to. To help you get started, here are a a few freebies to download: Content Curation Template: Keep track of your favorite content curation sources with this Excel template. Content Curation Frequency Infographic: Know the best frequency and mix for sharing content. Social Media Marketing Calendar: Plan every post, all in one place. Five Key Benefits to Curating Content There are many reasons a team will turn to using curated content for social media. Your Marketing Team Can't Produce Enough Social Media Content  On Their Own Social media requires a steady stream of professional, reputable content. Twitter alone should have about 15 unique posts a day (typically). By utilizing great curated content, you're able to fill those gaps more easily. How to Curate Content For Social Media To Help Boost Your ReachIt's Efficient and Cost-Effective Since you're not being slowed down by creating every piece of content yourself, curation is a great way to still have a content marketing strategy in place without investing a huge amount of money and time. Position Your Brand as a Thought Leader Once you get to know your audience and curate only the best, most share-worthy content tailored to them, you'll be recognized as a trustworthy and dependable specialist in your area. In other words, they'll trust that you know what you're talking about. Maintain Conversations With Your Audience Especially in the early stages of your content initiative, it's important that you figure out exactly who your audience is and what kind of content they like to devour and share. The only way to do this is by experimenting with several different content types, and the last thing you should be doing is creating all  of that content. By curating and tracking performance, you quickly pick up on what your audience  finds valuable, in what format they like to consume, from which sources, at what time of day, etc. For audiences that are more mobile and social, content curation is a great way to start and maintain a conversation every day. It also allows you to be present with your audience without making it all about you. Experiment with content types and topics to find  out what your readers  want. #contentcurationIt's a Great Way to Connect With Influencers Behind the scenes, the relationships you build with other influencers in the space by showcasing their work is a happy byproduct of content curation. Remember that analogy I made about the kid who stole homework and claimed it as his own? That's all wrong. It's more like the kid collected and compiled the best work from multiple kids' homework, printed out copies for everyone, and shared it as a study aid. #ContentCuration is like finding  the best work from everywhere and  sharing it with everyone.As a curator, when you share someone else's content, you are giving it more exposure and doing so in a favorable light. You are saying, "Hey, check this out. The message in this is totally on point." And the original content creators will remember this! When done right with proper attribution, curation creates symbiotic relationships. 7  Examples of Quality Curated Content So, what does quality social media content curation look like? Get an idea with these seven  examples. Every one of these posts does the following things: Shares something from a reputable source. Adds its own perspective with custom post copy. Adds value for each brand's audience. #1.   Convince and Convert #2. RealTruck.com #3.   Passion Planner #4. Cambria Quartz #5. Buzzfeed #6. Lemonly #7. Sanford Health Assembling Your Content Curation Toolbox Now that we've covered how awesome and beneficial content curation is, it's time to implement it into your own strategy. First off, you'll need to locate and find curation worth sharing. It's one thing to share content, but it's another thing to share good content. So where do you find this magical content? RSS readers. Gather the RSS feeds of content you know your audience will consistently enjoy. Categorize them tightly into narrowly focused topical groupings so you can better plan on the topics you’ll share when the planning stage comes. A tool like Feedly works well for this. BuzzSumo: This powerful platform is excellent for surfacing highly shared and trending content. Google Alerts. Sign up for Google Alerts on topics your readers care about.  Be cautious about two things: 1) make your search as narrow as possible, or you’ll regret the flood of information, and 2) read the content you find since it’s a bit of a wild card what Google will dig up for you. You can send these alerts directly to your email. Focused social network lists. Create Twitter lists  of people who  belong in particular niches. Having all of the users in your general news feed isn’t helpful if you're trying to curate according to topic when it comes time to plan. Just as you want to categorize your RSS feeds, you ought to do the same with your social feeds. Forums and groups. Places like Inbound.org and other similar industry or niche related forums are perfect places to find currently hot content. Look to curate  content that is getting a lot of discussion on it. Pieces that die in silence without much reaction can be seen as being down-voted by the crowd. That kind of content is  probably not something your audience is going to want to read and talk about, either. Sign up for emails. Find great email newsletters that consistently share content you might not otherwise find. They’re doing curation of their own, and there’s nothing stopping you from making use of their finds. Just be sure to check them out to be sure it’s something your audience would want. Don’t assume  just because someone else gave it a seal of approval. If you're looking for more options, check out this list of tools  from Curata. With tools like Feedly and Storify, you can create different categories of content and save time!  In the social media world we have  no time to spare, so curation tools are here to help. Know What And How To Curate You can’t share junk. No one wants their social feed filled with garbage, so simply publishing posts for the sake of needing to do it is a bad idea. Find the best content, the content you enjoyed, the content your audience members are sharing and talking about, the content that is actually helpful. Curate and share only the best content your audience is  talking about that is actually helpful.That means you have to actually read the stuff. You have to be willing to go past the headline and make sure the content you’re going to share is well-written, well-thought, and (here’s a pet peeve of mine) accessible if your audience member doesn’t have a subscription to a website. Nothing is more irksome than following a link to a piece of content I can’t read unless I subscribe. Unless you know your audience is mostly subscribed to a site, share that content by linking, summarizing, commenting on, and quoting it in your own standalone blog post. If a tool makes it easy to fill your content curation schedule with recommended content without you having to read it, be careful. You're trusting them to curate for you and your audience is expecting you to be the tour guide in the library, not someone else. Curation keeps your social schedule fresh and promotional social messages  to a minimum.Start By Finding Your Content Core As a content curator, it's your goal to share content that your audience will enjoy and benefit from.  The purpose of the content core exercise  is to understand the difference between what you do, and what you need to talk about. Visually, the content core looks something like this: At the center of your content is what you do. At , we make editorial calendar software, so this is a combination of social media and content marketing topics. For our customers, we solve problems such as: Providing a single interface for planning and executing content marketing efforts. Displaying an upcoming publishing schedule on a visualized monthly calendar. Allowing users to reschedule content via simple drag-and-drop. Facilitating team communication and an effective workflow. Providing a tool that helps them save time and grow their blog traffic. These are topics we should definitely write about and be searching for to help our audience understand a correlation between our tool and their needs. As we move away (ever so slightly) from our content core and focus on what our target audience really wants to hear about, we improve the  effectiveness  of our content marketing and better focus in on our target audience’s needs. Keep this in mind when you are searching content  through various sources. There are plenty  of tools out there that will help you with curation, you just have to figure out what your audience wants to read about then decide which sources will work best for you. Here are some examples of strong sources: Reputable publications in your industry. Blogs from other companies you partner with. Your clients, if you're an agency or consultant. Content Marketing Institute also put together a killer list of curation sources. Are you curating content from the best possible sources?Identify What Types Of Content Your Audience Likes To See Does your audience prefer videos or blog posts? How about quizzes or polls? Identify what resonates with your audience and try to curate your content types around that. But how do I know what my audience likes? Look back no more than six months into your social news feed history. Look for trends in what you’re audience responded to. If you see a 35% increase in engagement when you post videos, focus on curating video content posts. Look to your audience, they’ll tell you what they want to see. How to Curate Content the Best Way to Grow Your Brand Think about the content you share for a second. Is it all your own content? If so, that needs to change. As much as your audience may love you, they want to see a variety of content. This is what we call content curation. Its simply sharing the content from others similar to you on social media.  Sharing others’  content is one of the best ways to show that you’re not all about you, and that you value a variety of perspectives beyond your own. If you are already curating content, are you doing it correctly? Is it the right content for your audience? Lets take a look! By the end of this post, youll be a pro at content curation. Table of Contents Whats the Definition of Content Curation? What Are the Benefits? See Some Examples of Well-Curated Content What Content Should Your Company Curate? Choosing Tools and Developing a Workflow The Best Curation Frequency and MixHow To Curate Content the Best Way to Grow Your BrandWhat Is  Social Media Content Curation? Marketers borrowed the word curate from museums. Curators are the ones who strategically choose  collections of art that appeal to a specific audience to feature in their museums. When you apply that concept  to social media curation, the definition looks like this: Content curation involves: Planning topics your audience loves. Searching for content from others that ties into those topics and your audiences interests. Sharing only the best information you find on your social networks for your audience to. To help you get started, here are a a few freebies to download: Content Curation Template: Keep track of your favorite content curation sources with this Excel template. Content Curation Frequency Infographic: Know the best frequency and mix for sharing content. Social Media Marketing Calendar: Plan every post, all in one place. Five Key Benefits to Curating Content There are many reasons a team will turn to using curated content for social media. Your Marketing Team Can't Produce Enough Social Media Content  On Their Own Social media requires a steady stream of professional, reputable content. Twitter alone should have about 15 unique posts a day (typically). By utilizing great curated content, you're able to fill those gaps more easily. How to Curate Content For Social Media To Help Boost Your ReachIt's Efficient and Cost-Effective Since you're not being slowed down by creating every piece of content yourself, curation is a great way to still have a content marketing strategy in place without investing a huge amount of money and time. Position Your Brand as a Thought Leader Once you get to know your audience and curate only the best, most share-worthy content tailored to them, you'll be recognized as a trustworthy and dependable specialist in your area. In other words, they'll trust that you know what you're talking about. Maintain Conversations With Your Audience Especially in the early stages of your content initiative, it's important that you figure out exactly who your audience is and what kind of content they like to devour and share. The only way to do this is by experimenting with several different content types, and the last thing you should be doing is creating all  of that content. By curating and tracking performance, you quickly pick up on what your audience  finds valuable, in what format they like to consume, from which sources, at what time of day, etc. For audiences that are more mobile and social, content curation is a great way to start and maintain a conversation every day. It also allows you to be present with your audience without making it all about you. Experiment with content types and topics to find  out what your readers  want. #contentcurationIt's a Great Way to Connect With Influencers Behind the scenes, the relationships you build with other influencers in the space by showcasing their work is a happy byproduct of content curation. Remember that analogy I made about the kid who stole homework and claimed it as his own? That's all wrong. It's more like the kid collected and compiled the best work from multiple kids' homework, printed out copies for everyone, and shared it as a study aid. #ContentCuration is like finding  the best work from everywhere and  sharing it with everyone.As a curator, when you share someone else's content, you are giving it more exposure and doing so in a favorable light. You are saying, "Hey, check this out. The message in this is totally on point." And the original content creators will remember this! When done right with proper attribution, curation creates symbiotic relationships. 7  Examples of Quality Curated Content So, what does quality social media content curation look like? Get an idea with these seven  examples. Every one of these posts does the following things: Shares something from a reputable source. Adds its own perspective with custom post copy. Adds value for each brand's audience. #1.   Convince and Convert #2. RealTruck.com #3.   Passion Planner #4. Cambria Quartz #5. Buzzfeed #6. Lemonly #7. Sanford Health Assembling Your Content Curation Toolbox Now that we've covered how awesome and beneficial content curation is, it's time to implement it into your own strategy. First off, you'll need to locate and find curation worth sharing. It's one thing to share content, but it's another thing to share good content. So where do you find this magical content? RSS readers. Gather the RSS feeds of content you know your audience will consistently enjoy. Categorize them tightly into narrowly focused topical groupings so you can better plan on the topics you’ll share when the planning stage comes. A tool like Feedly works well for this. BuzzSumo: This powerful platform is excellent for surfacing highly shared and trending content. Google Alerts. Sign up for Google Alerts on topics your readers care about.  Be cautious about two things: 1) make your search as narrow as possible, or you’ll regret the flood of information, and 2) read the content you find since it’s a bit of a wild card what Google will dig up for you. You can send these alerts directly to your email. Focused social network lists. Create Twitter lists  of people who  belong in particular niches. Having all of the users in your general news feed isn’t helpful if you're trying to curate according to topic when it comes time to plan. Just as you want to categorize your RSS feeds, you ought to do the same with your social feeds. Forums and groups. Places like Inbound.org and other similar industry or niche related forums are perfect places to find currently hot content. Look to curate  content that is getting a lot of discussion on it. Pieces that die in silence without much reaction can be seen as being down-voted by the crowd. That kind of content is  probably not something your audience is going to want to read and talk about, either. Sign up for emails. Find great email newsletters that consistently share content you might not otherwise find. They’re doing curation of their own, and there’s nothing stopping you from making use of their finds. Just be sure to check them out to be sure it’s something your audience would want. Don’t assume  just because someone else gave it a seal of approval. If you're looking for more options, check out this list of tools  from Curata. With tools like Feedly and Storify, you can create different categories of content and save time!  In the social media world we have  no time to spare, so curation tools are here to help. Know What And How To Curate You can’t share junk. No one wants their social feed filled with garbage, so simply publishing posts for the sake of needing to do it is a bad idea. Find the best content, the content you enjoyed, the content your audience members are sharing and talking about, the content that is actually helpful. Curate and share only the best content your audience is  talking about that is actually helpful.That means you have to actually read the stuff. You have to be willing to go past the headline and make sure the content you’re going to share is well-written, well-thought, and (here’s a pet peeve of mine) accessible if your audience member doesn’t have a subscription to a website. Nothing is more irksome than following a link to a piece of content I can’t read unless I subscribe. Unless you know your audience is mostly subscribed to a site, share that content by linking, summarizing, commenting on, and quoting it in your own standalone blog post. If a tool makes it easy to fill your content curation schedule with recommended content without you having to read it, be careful. You're trusting them to curate for you and your audience is expecting you to be the tour guide in the library, not someone else. Curation keeps your social schedule fresh and promotional social messages  to a minimum.Start By Finding Your Content Core As a content curator, it's your goal to share content that your audience will enjoy and benefit from.  The purpose of the content core exercise  is to understand the difference between what you do, and what you need to talk about. Visually, the content core looks something like this: At the center of your content is what you do. At , we make editorial calendar software, so this is a combination of social media and content marketing topics. For our customers, we solve problems such as: Providing a single interface for planning and executing content marketing efforts. Displaying an upcoming publishing schedule on a visualized monthly calendar. Allowing users to reschedule content via simple drag-and-drop. Facilitating team communication and an effective workflow. Providing a tool that helps them save time and grow their blog traffic. These are topics we should definitely write about and be searching for to help our audience understand a correlation between our tool and their needs. As we move away (ever so slightly) from our content core and focus on what our target audience really wants to hear about, we improve the  effectiveness  of our content marketing and better focus in on our target audience’s needs. Keep this in mind when you are searching content  through various sources. There are plenty  of tools out there that will help you with curation, you just have to figure out what your audience wants to read about then decide which sources will work best for you. Here are some examples of strong sources: Reputable publications in your industry. Blogs from other companies you partner with. Your clients, if you're an agency or consultant. Content Marketing Institute also put together a killer list of curation sources. Are you curating content from the best possible sources?Identify What Types Of Content Your Audience Likes To See Does your audience prefer videos or blog posts? How about quizzes or polls? Identify what resonates with your audience and try to curate your content types around that. But how do I know what my audience likes? Look back no more than six months into your social news feed history. Look for trends in what you’re audience responded to. If you see a 35% increase in engagement when you post videos, focus on curating video content posts. Look to your audience, they’ll tell you what they want to see.

Incentive systems Essay Example | Topics and Well Written Essays - 1500 words

Incentive systems - Essay Example An incentive system entails the use of different tools and modalities by human resource throughout the entire level of the organization. Their sole use is the promotion of improvement of results in relation to preset annual objectives associated with the organization. Incentives may be fashioned in four distinct modes, which are material, status, purposive or solidarity. As such, it is consequently self evident that it is in the best interest of organizations to design and implement incentives systems to operate within their structure. There exist several objectives which incentive systems can be designed to achieve. However, this paper will only outline three objectives, which can be considered basic, in relation to the organization. Evaluation Above all else, the primary purpose that incentives are tasked with is rewarding efficiency of an employee. As such, this objective should take the top priority when designing an incentive system. It has been noted that in situations whereby the efficiency of employees is not recognized and subsequently rewarded, the morale of these employees frequently experiences a reduction (KRESSLER 2003, p. 21). This overall effect is to the detriment of the organization as a whole. Rewarding efficiency is an important mechanism of maintaining and subsequently raising the levels of motivation of the workers. Organizations strive to employ skilled labor so as to boost the quality and quantity of their output. However, these employees have thousands of opportunities, aside from their position at the firm, that are available for them. Thus, recognizing their performance is highly instrumental in maintaining their service in the organization. This should be regarded with utmost importance as it has been note that the performance o an organization is directly correlated with the quality of performance of its human resource. Aside from building business in the present situation, treating the human resource as assets to the organization f urther ensures that the organization will also be viable, with respect to the market, in the future. Recognizing and rewarding efficiency enables the management and employees to work in tandem, resulting into the development of a talented and dedicate workforce, which is focused in achieving organization goals. Aside from raising the motivation levels, rewarding employee efficiency leads to a direct reduction in the rate of attrition. The top management is tasked with, among other responsibilities, planning how to achieve preset goals. However, it is the work force that executes these plans. In the absence of a talented, motivated and dedicated workforce. There are two means that can be employed in rewarding the efficiency of an employee, these are monetary and non-monetary. Monetary rewards can range from a raise in wages to monetary allowances amongst other forms. While non-monetary rewards can range from trophies, certificates to letters of appreciation. When these two mechanisms are combined, in an effort to reward employees, there would be an improved drive to quality performance by employees. The second basic objective of incentive systems entails the reduction of production cost. This is in regards to the cost of producing a single unit of output. The primary goal of all businesses is to minimize total costs and maximize on profits. This enables the firm to be able to maintain its relevance in the industry of operation. It is for this